Feeding Prep

Age & Stage

Feeding Prep

You don't know yet how you're going to feed your baby. You might have a plan, but plans have a funny way of changing in the middle of the night. Buying ahead of time is tough, you might be shopping for a situation that you can't predict.

The pressure doesn't help. Feeding is the first thing anyone will ask you about, and the first thing you'll be quietly judged on, before you've even worked out what's happening.

Ready for whichever way this goes

The sensible approach is to buy small and stay flexible: a starter set of bottles rather than a full kit, something to collect colostrum with, and whatever breastfeeding support you'd want within reach in week one. Then wait and see what you and your baby actually need.

Below you'll find bottle starter and trial packs, breastfeeding gear, colostrum collection and breast pumps, with guides on choosing between them. No matter which way your feeding journey goes, we have products and guidance to support you.

Breastfeeding

Shop breastfeeding essentials designed to support comfort, confidence and convenience. Explore nipple care, nursing covers, milk collection products and lactation support for your feeding journey.

Colostrum Collection

Those first few days of feeding can be uncertain — a slow latch, questions about top-ups, or simply not knowing whether your baby is getting enough. Expressing and storing colostrum in the last weeks of pregnancy, with your midwife or doctor's guidance, gives you a small reserve to fall back on. This collection brings together the collector syringes, storage accessories, and everything else you need to express and store colosturm.

Pumping & Milk Storage

Support your breastfeeding routine with breast pumps, milk storage bags, bottles and pumping accessories. Find practical solutions for expressing, storing and feeding breast milk.

Bottle Trial & Starter Packs

Ready-made bottle sets that cover a newborn's first weeks in one purchase: bottles in newborn-appropriate sizes with slow-flow teats, usually with a soother, brush or steriliser accessory included, depending on the pack. Trial packs are the smaller option if you're not yet sure which bottle or teat your baby will take to

Bottle Feeding Gear

All the gear you might need when bottle feeding. From time-saving bottle washers, to your sterilisers and warmers, and everything in between. This collection of bottle feeding gear is designed to help you put together a feeding routine that works for your family.

Feeding & Nursing Pillows

Support feeding time with comfortable nursing and feeding pillows. Explore supportive cushions designed to help with breastfeeding, bottle feeding, bonding and everyday baby care.