Lamaze makes brightly coloured, character-led toys designed to invite babies to look, listen, grasp and explore from the earliest weeks. Developed with child development experts, each toy is built around a simple play idea, such as a crinkly ear, a rattling tail or a peekaboo flap, that gives little hands something new to discover.

The range spans soft toys, teethers, fabric books and pram and cot attachments, so there is usually a Lamaze toy that fits how your baby is playing right now, from a newborn taking in colours and sounds through to a baby who is sitting up and reaching for things. Browse the full Lamaze range at Pandylane.