Lamaze My Friendly Emily Toy

Lamaze My Friendly Emily Toy

R239
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Lamaze My Friendly Emily Toy
Lamaze My Friendly Emily Toy

Lamaze

Lamaze My Friendly Emily Toy

R239

Pay Your Way

A little flexibility for one of life’s biggest changes.

Split your purchase into smaller, interest-free payments with Payflex or Stitch. Choose what works for you at checkout — no interest, no stress.

Buy Now Pay Later Options

Pay in 2
Half now, half on your next payday.
Pay in 3
Pay the first third now, then split the rest over your next two paydays.
Pay in 4
Pay 25% now, then the rest in 3 equal instalments every 2 weeks — done in 6 weeks.
Pay in 2-6
Pick 2 to 6 monthly instalments. Pay the first now, then the rest spreads automatically each month — you choose how many.
In StockAvailable at supplier
Fast Nationwide Delivery for R99

Delivery, sorted.

We’re committed to getting your order to you quickly, and hassle-free. While we do carry a lot of stock in our store, we do sometimes have to order in from suppliers.

Processing Time

If this item is in stock, it’s processed within 2 hours, often much quicker.

If this item needs to come in from our supplier, it usually takes 1-2 days for us to receive it. As soon as it arrives, we’ll pack your order and prep it for delivery.

Delivery Time

Once your order is packed, it’s immediately booked with one of our courier partners. From there, delivery usually takes a couple days:

Gauteng
1-2 days
Cape Town, Durban, Main Centres
2-3 days
Regional & Outlying
2-5 days

Need it sooner?

If your item is in stock, you’ll also have the option for Urgent Delivery for R149. This books your order on our courier partner’s priority shipping option, which is usually a same or next day service.

Other Ways To Get Your Order

We’re flexible, and want to make sure you get your order in a way that works for you.

  • Click & Collect
  • Locker Delivery with PUDO or Bob Box
  • Pargo and PostNet available on request.

More About Timelines

Timelines are estimates, based on our averages and couriers’ commitments. We always aim to get your order to you quicker than this — but they’re not a guarantee. Wherever your order is in the journey, we’ll keep you updated every step of the way.

Returns Made Easy

This product can be returned anytime within 30 days of receiving your order.

We make returns easy & hassle-free. Request a return from your account or through our chat and we’ll handle the rest.

Returns are always free within 7 days. After that, if you’re returning it because you’ve changed your mind, you will need to cover the cost of the return. You can send it back yourself, or we can arrange courier and give you an upfront quote direct from the courier. If your return is for any other reason, it’s free.

Once your refund has been approved, you can exchange it for a different product, convert it to store credit or a gift card, or you can request a refund to your original payment method.

Warranty

Warranty Period: 6 Months Limited Warranty

This product’s warranty is provided by the manufacturer/distributor. As an authorised retailer, any purchase from us qualifies for the full manufacturer’s warranty — no exceptions.

Warranty claims are handled directly by the manufacturer or distributor, so we’ll refer you to the right team to get your claim underway. That said, we don’t just hand you off and disappear — we stay involved and follow up from our side to help make sure your claim is resolved promptly.

For most claims, all you’ll need is proof of purchase.

Goes great with ...
  • Suitable from birth: Emily is designed for babies 0m+, with gentle sensory play that suits the newborn stage.
  • Textures to explore: From a crinkly hat to soft velvet feet, she offers lots of patterns and textures to encourage touch.
  • Sound and movement: A rattle necklace and fun clinking rings help capture and hold baby's attention.
  • Bright, engaging colours: Lots of bright, exciting colours give young eyes something to focus on.
  • Clip-on for outings: The easy on-the-go clip attaches Emily to a stroller or changing bag, keeping her within reach.
  • Light to carry: At around 0.18 kg, she's an easy extra to pack for the day.
  • A first friend to cuddle: Her smiling face makes her a lovely prop for role play between you and baby.

The Lamaze My Friendly Emily is a soft character toy designed as one of baby's first friends, offering a mix of textures, sounds and bright colours to explore from birth. With an easy on-the-go clip, Emily attaches to a stroller or changing bag so there's always something familiar close by while you're out and about.

From her crinkly hat down to her soft velvet feet, Emily brings together lots of patterns and textures for little hands to touch and discover. Her smiling face and rattle necklace help capture baby's attention, while the fun clinking rings give something to look at, reach for and be fascinated by — the kind of simple, repeatable play that suits the newborn stage.

Sensory play from birth

Emily is suitable from birth (0m+) and leans into gentle sensory exploration rather than buttons or batteries. The contrast of soft velvet against crinkle material invites touch, the rattle necklace adds sound as baby moves her, and the bright colours give young eyes something engaging to focus on. She's also a lovely prop for role play between you and baby — a first friend to introduce, cuddle and chat to together.

Made for outings

The built-in clip is the practical heart of this toy. It lets you fasten Emily to a pram or stroller bar or to your changing bag, keeping her within baby's reach on the move. At around 0.18 kg she's light to carry along, making her an easy addition to the day's essentials.

How to Use

Attach Emily to a stroller or changing bag using the on-the-go clip, positioning her within baby's sight and reach but clear of the face and neck. Let baby grasp, touch and explore her textures, shake the rattle necklace and reach for the clinking rings during supervised play.

Best For

The Lamaze My Friendly Emily is a great option for parents who:

  • Want a soft, sensory toy suitable from birth
  • Are looking for a clip-on toy to keep close on stroller or changing-bag outings
  • Prefer battery-free play built around textures, colour and gentle sound

It may not be the best fit if you:

  • Are after an electronic toy with lights, music or programmed modes

    • Disclaimer

    Attach Emily only to a stroller or changing bag as intended, and keep her clear of baby's face and neck. Do not attach the toy across a cot or sleep space, and do not use it in a car seat or fasten it to any vehicle restraint. Always supervise baby during play.

    Features
    Rattle necklace to capture baby's attention
    Bright, exciting colours
    Fun clinking rings to amuse
    Different textures to explore and encourage touch
    On-the-go clip for attaching to stroller or changing bag
    Age Recommendation
    From birth+
    Dimensions
    18 x 34 x 80 cm
    Suitable for Newborn
    Yes
    • 1x Lamaze My Friendly Emily

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