Baby's First Feeds

Age & Stage

Baby's First Feeds

Feeding is one of the first big decisions you'll make as a parent — and somehow also the one everyone else has an opinion about. Whatever you choose, someone will have a view on it, and it's easy to end up second-guessing your choice.

There isn't a wrong way to feed a baby who's fed and growing well. The rest is just working out what actually suits you and your family.

Your Feeding Options

There's more than one way to feed a baby, and they all work — the only thing that matters is that your baby is fed. Breast, formula, pumping, combination, or some mix of all four: whatever's working for you is working.

That's why this collection isn't built around one method. It's filled with guides, checklists and gear to help with every way of feeding your baby.

Breastfeeding

Shop breastfeeding essentials designed to support comfort, confidence and convenience. Explore nipple care, nursing covers, milk collection products and lactation support for your feeding journey.

Bottle Feeding

Make bottle feeds simpler with baby bottles, teats, warmers, sterilisers and cleaning essentials. Shop bottle feeding products for breast milk, formula and combination feeding.

Pumping & Milk Storage

Support your breastfeeding routine with breast pumps, milk storage bags, bottles and pumping accessories. Find practical solutions for expressing, storing and feeding breast milk.

Bottle Feeding Gear

All the gear you might need when bottle feeding. From time-saving bottle washers, to your sterilisers and warmers, and everything in between. This collection of bottle feeding gear is designed to help you put together a feeding routine that works for your family.

Milk Bibs & Burp Cloths

Keep feeds and cuddles cleaner with milk bibs and burp cloths. Shop soft, absorbent essentials for spit-up, dribbles, bottle feeds and breastfeeding sessions.