Lamaze Jacques The Peacock Toy

The Lamaze Jacques The Peacock is a soft, multi-sensory clip-on toy designed to keep baby engaged from birth onwards, whether you're pushing the stroller or heading out with the changing bag. With a fan of colourful peacock wings full of things to look at, listen to and touch, Jacques gives a little one plenty to explore while you're on the move — and it's the kind of compact travel toy that's easy to reach for when baby needs a moment of distraction.

Suitable for babies from birth, Jacques leans into the early play a newborn is drawn to: high-contrast shapes and colours to focus on, gentle sounds to notice, and different textures to feel as their grip develops. A simple on-the-go clip attaches him to baby's stroller or your changing bag, so he stays close on outings.

Sensory play from head to wing

Every part of Jacques invites a different kind of exploration. His beautiful peacock wings are packed with contrasting shapes and colours to help baby's eyes focus, while hidden textures — including crinkly wings — encourage little hands to touch and feel. A rattle inside his body captures baby's attention with a gentle shake, and a squeaker tucked into his wing is well suited to early cause-and-effect play, where baby learns that their action makes something happen.

Built-in peekaboo mirror

A mirror is worked into the design so you can play peekaboo with baby, which is designed to help develop facial recognition. It's a simple, back-and-forth game that turns a soft toy into a bit of shared together-time on the go.

How it Works

• Visual focus: Contrasting shapes and colours across the wings give newborn eyes something clear to fix on and track.
• Cause and effect: The squeaker on the wing responds when baby presses it, helping them connect their own action with the sound that follows.
• Sound and attention: A rattle inside the body makes a gentle noise when shaken, drawing baby's attention and inviting repetition.
• Tactile exploration: Hidden textures, including crinkly wings, give little hands a range of surfaces to discover by touch.

Best For

The Lamaze Jacques The Peacock is a great option for parents who:

• Want a soft, lightweight toy that clips onto a stroller or changing bag for outings
• Are looking for early sensory play — sight, sound and touch — suitable from birth
• Like the idea of a peekaboo mirror for a bit of shared play on the go

It may not be the best fit if you:

• Need a toy approved for attaching to a car seat or vehicle restraint — this clip is intended for a stroller or changing bag

Pandylane Pro Tip

Pandylane Pro Tip: Clip Jacques within baby's line of sight but out of the face and neck area, and keep him for stroller and changing-bag use rather than across a cot or sleep space.