Playtime All The Time

Age & Stage

Playtime All The Time

Play stops being something you set up for them and becomes something they just do — all day, everywhere, with whatever happens to be around. A box becomes a car. You become a customer in their shop. And suddenly, they have very strong opinions about what they like and what they absolutely do not.

The best part is watching their little personalities start to come through — what they love, what makes them curious, and how they see the world.

Playtime all day, every day

Open-ended beats single-purpose almost every time at this age — things that can be used in different ways, help them learn about the world and experiment as they go, and survive the inevitable toss across the room.

We’ve grouped the toys by the kind of play they inspire, so you can find something that fits the mood — whether they’re imagining, building, exploring, getting moving or just keeping themselves busy for a while.

Build, Sort & Solve

Encourage problem-solving and fine motor skills with build, sort and solve toys. Find stackers, sorters, puzzles and games for hands-on toddler learning.

Pretend Play Sets

Inspire imagination with pretend play sets for toddlers and children. Shop kitchen toys, doctor sets, tool kits and role-play favourites for creative everyday play.

Active & Outdoor Play

Get little ones moving with active and outdoor play essentials. Explore bikes, garden toys, water play and outdoor favourites for energetic toddlers and children.

Plush Toys

Find cuddly plush toys for comfort, play and gifting. Shop soft animals, characters and baby-friendly plush companions for nurseries, prams and bedtime cuddles.