Baby's First Playtime

Age & Stage

Baby's First Playtime

Around six weeks, your littel one will start looking at you properly — really looking at you — and for a few seconds, they hold your gaze. Then comes that first proper smile, and you realise it wasn’t wind after all.

After weeks of feeding, changing, settling and simply getting through the days, suddenly they’re starting to give something back. You get little glimpses of the person they’re becoming, and it’s pretty special.

It’s also around now that you might start wondering whether you should be doing more with them. More toys, more activities, more stimulation. But honestly? You’re still their favourite thing to look at. Talk to them, cuddle them, pull silly faces, sing badly — you’re more than enough.

Play time with your baby

Newborn play is wonderfully simple. A few minutes of face-to-face time, something interesting for them to look at, and plenty of chances to move and stretch is really all they need. Tummy time can be short and frequent, and yes, most babies seem to hate it at first.

Explore playmats and gyms, high-contrast toys, tummy-time support, rattles and mobiles — along with practical guidance on making play enjoyable, how much tummy time they need, and what to do when they’re not particularly impressed by any of it.

Tummy Time

Make tummy time more engaging with our collection of toys designed to encourage reaching, lifting, grasping and exploring. Discover fun, developmentally supportive toys to keep little ones curious and motivated while they build those all-important early skills.

Playmats & Gyms

Make playtime more engaging with toys designed to encourage movement, exploration and those all-important early developmental skills. From playful activity toys to engaging sensory experiences, discover our collection of favourites designed to keep little ones curious, active and learning through play.

Sensory Toys & Rattles

Stimulate little senses with baby sensory toys and rattles. Find colourful, textured and easy-grip toys designed for reaching, shaking, grasping and early play.

Cot Mobiles

Soothe and entertain your baby with cot mobiles for the nursery. Shop musical, hanging and decorative mobiles designed to add movement, colour and gentle focus.

Swings, Bouncers and Seats

Keep baby comfortable and entertained with swings, bouncers and supportive seats. Shop soothing motion, cosy fabrics and practical designs for supervised play and rest.