Pure Beginnings Baby Bum Cream

Pure Beginnings Baby Bum Cream

125ml
R155
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Pure Beginnings Baby Bum Cream
Pure Beginnings Baby Bum Cream

Pure Beginnings

Pure Beginnings Baby Bum Cream

R155

Pay Your Way

A little flexibility for one of life’s biggest changes.

Split your purchase into smaller, interest-free payments with Payflex or Stitch. Choose what works for you at checkout — no interest, no stress.

Buy Now Pay Later Options

Pay in 2
Half now, half on your next payday.
Pay in 3
Pay the first third now, then split the rest over your next two paydays.
Pay in 4
Pay 25% now, then the rest in 3 equal instalments every 2 weeks — done in 6 weeks.
Pay in 2-6
Pick 2 to 6 monthly instalments. Pay the first now, then the rest spreads automatically each month — you choose how many.
In StockAvailable at supplier
Size
Fast Nationwide Delivery for R99

Delivery, sorted.

We’re committed to getting your order to you quickly, and hassle-free. While we do carry a lot of stock in our store, we do sometimes have to order in from suppliers.

Processing Time

If this item is in stock, it’s processed within 2 hours, often much quicker.

If this item needs to come in from our supplier, it usually takes 2-3 days for us to receive it. As soon as it arrives, we’ll pack your order and prep it for delivery.

Delivery Time

Once your order is packed, it’s immediately booked with one of our courier partners. From there, delivery usually takes a couple days:

Gauteng
1-2 days
Cape Town, Durban, Main Centres
2-3 days
Regional & Outlying
2-5 days

Need it sooner?

If your item is in stock, you’ll also have the option for Urgent Delivery for R149. This books your order on our courier partner’s priority shipping option, which is usually a same or next day service.

Other Ways To Get Your Order

We’re flexible, and want to make sure you get your order in a way that works for you.

  • Click & Collect
  • Locker Delivery with PUDO or Bob Box
  • Pargo and PostNet available on request.

More About Timelines

Timelines are estimates, based on our averages and couriers’ commitments. We always aim to get your order to you quicker than this — but they’re not a guarantee. Wherever your order is in the journey, we’ll keep you updated every step of the way.

Returns Made Easy

Unfortunately, we can’t accept returns on this product once it’s been opened. This is usually because:

  • It’s a hygiene or sanitary product
  • It’s single-use
  • It’s a final sale or clearance item

If there’s a defect or fault, though, it’s always covered as a warranty claim.

If the item is still unopened, you can return it within 30 days of receiving it. Just request a return from your account or through our chat, and we’ll handle the rest.

Returns are always free within 7 days. After that, if you’re returning it because you’ve changed your mind, you may need to cover the return cost. You can send it back yourself, or we can arrange a courier and give you an upfront quote — direct from the courier. If your return is for any other reason, it’s free.

Warranty

Warranty Period: 6 Months Limited Warranty

This product’s warranty is provided by the manufacturer/distributor. As an authorised retailer, any purchase from us qualifies for the full manufacturer’s warranty — no exceptions.

Warranty claims are handled directly by the manufacturer or distributor, so we’ll refer you to the right team to get your claim underway. That said, we don’t just hand you off and disappear — we stay involved and follow up from our side to help make sure your claim is resolved promptly.

For most claims, all you’ll need is proof of purchase.

Goes great with ...
  • Certified Organic: A Natural and Organic Cosmetic certified by Ecocert Greenlife, with 40% of ingredients from organic farming and 99% from natural origin.
  • Protects Against Dampness: Formulated to sit as a barrier that repels water, helping guard against the moisture that leads to nappy rash.
  • Soothes and Moisturises: Organic baobab fruit extract, high in vitamin C and antioxidants, helps soothe and moisturise delicate skin.
  • Petroleum Free: Won't clog pores and allows skin to breathe.
  • pH Balanced: Balanced to the pH of the skin to support a healthy environment for the skin microbiome.
  • Cloth Nappy Friendly: Suited to families who choose to cloth nappy their babies.
  • Botanical Ingredients: Blends olive oil, lavender, tea tree and rose geranium oils.
  • Two Sizes: Available in a 50 ml and a 125 ml option to suit home and on the go.

The Pure Beginnings Baby Bum Cream is a certified organic barrier cream made to look after the delicate skin of your baby's nappy area. It's formulated to sit as a protective layer on the skin and repel water, helping guard against the dampness that leads to nappy rash while soothing and moisturising at each change. If you've been looking for an organic bum cream that suits everyday use, this is Pure Beginnings' flagship, best-selling formula.

It draws on organic baobab fruit extract to soothe and moisturise, natural vegetable oils such as olive oil to help protect against moisture, and lavender, tea tree and rose geranium oils. It's free from petroleum, which means it won't clog pores and allows skin to breathe, and it's pH balanced to that of the skin to support a healthy environment for the skin microbiome. Because it's petroleum free, it's also suited to families who choose to cloth nappy their babies.

Key Ingredients

Baobab Fruit Extract What it does: Helps soothe and moisturise the skin.
Why it works: This indigenous African ingredient is high in vitamin C and antioxidants.
Olive Fruit Oil What it does: Adds to the cream's protective, moisture-repelling layer.
Why it works: A natural vegetable oil rich in antioxidants and fatty acids.
Lavender Oil What it does: Contributes to the cream's gentle, soothing feel.
Why it works: A natural essential oil traditionally valued in skincare for its calming, antiseptic properties.
Tea Tree Oil What it does: Forms part of the botanical blend.
Why it works: A natural essential oil long valued for its antiseptic and traditional healing properties.
Rose Geranium Oil What it does: Helps care for and calm irritated skin.
Why it works: Traditionally used to balance the skin and support its elasticity.

How to Use

Apply after bath time and at each nappy change, smoothing a layer over the clean, dry nappy area.

Best For

The Pure Beginnings Baby Bum Cream is a great option for parents who:

  • Want a certified organic, petroleum-free barrier cream for everyday nappy changes
  • Prefer a formula pH balanced to the skin
  • Cloth nappy their baby and need a petroleum-free option
  • Like to know their botanical ingredients, from organic baobab to olive oil

Available in 50 ml and 125 ml, so you can keep a smaller tube in the change bag and a larger one at home.

Disclaimer

This is a certified organic cosmetic. Discontinue use if irritation or rash develops. Natural and organic ingredients can still irritate individual skin, so patch testing is sensible. If a rash is persistent, worsening, spreading or painful, or your baby is unwell, please speak to a healthcare professional.

Ingredients

Aqua (Water), Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Olea Europaea (Olive) Fruit Oil, Glyceryl Stearate, Cetyl Alcohol, Glyceryl Stearate Citrate, Cetearyl Alcohol, Inulin, Stearic Acid, Palmitic Acid, Adansonia Digitata (Baobab) Fruit Extract, Glyceryl Caprylate, Lavandula Angustifolia (Lavender) Oil, Lactic Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Ascorbyl Palmitate, Benzyl Alcohol, Dehydroacetic Acid, Tocopherol, Pelargonium Graveolens (Rose Geranium) Oil, Linalool, Citronellol, Geraniol

Features
Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
Tea Tree oil – natural antiseptic with traditional healing properties
Olive oil – rich in antioxidants and fatty acids
Lavender oil – has natural soothing and antiseptic properties
Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
pH balanced to that of the skin to provide an optimal environment for the skin microbiome
Petroleum free – will not clog pores and allows skin to breathe
Ecocert certified organic cosmetic
Skincare Need
Sensitive Skin
Nappy Rash
Sustainability
Certified Organic
  • 1x Pure Beginnings Baby Bum Cream

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