SnuggleRoo is a South African brand built around the practical, everyday side of carrying, feeding and dressing in the early months of parenthood. Its best known piece, the SnuggleRoo Baby Carrier, is designed as a straightforward alternative to a wrap, so you can settle baby close without needing to master any folding or tying technique.

Beyond the carrier, the range covers the in-between moments of pregnancy and new parenthood, from a support belly band and nursing bra to pieces like the 3-in-1 feeding scarf, 3-in-1 travel cover and nurture shirt that double up for warmth, cover or discreet feeding on the go. Browse the SnuggleRoo range at Pandylane to find the pieces that fit your family's routine.