The SoPure Gentle Baby Laundry Detergent is a fragrance-free, enzyme-free laundry liquid made for washing newborn, baby and toddler clothing, bedding and other washable textiles. Plant-based surfactants lift everyday milk, formula, food and stains, while the formula is designed to rinse clean and leave no residue in the fabric that sits against your little one's skin.
It's formulated with newborn and sensitive skin in mind, and is suited to families managing eczema and sensitive skin. The formula is free from enzymes, synthetic fragrances, petrochemical surfactants, optical brighteners, parabens, synthetic dyes, nonylphenols, phosphates and phosphonate — a clear free-from list if you're trying to keep your baby's wash simple. It's plant-based, grey water safe and certified Beauty Without Cruelty, and it works by hand or in the machine so it slots into whatever wash routine already works for you.
How to use
For a standard load, use 30–60 ml (roughly two caps) for every 6 kg of laundry, adjusting within that range depending on how soiled the load is. Wash and rinse as normal, by hand or machine.
- For heavy soiling or nappies, pre-soak the garments in warm water with one capful of detergent for 30 minutes first.
- Wash as normal and rinse thoroughly.
- Wash brand-new baby clothes once before the first wear to remove any factory residue.
Best for
The SoPure Gentle Baby Laundry Detergent is a good option for parents who:
- Are washing for newborns, babies or toddlers and want a fragrance-free, enzyme-free detergent
- Are managing eczema-prone or sensitive skin in the household and prefer a shorter free-from ingredient list
- Want a plant-based, grey water safe option that can be used by hand or in the machine
Good to know
Store upright in a cool, dry place away from direct sunlight, and keep out of reach of children. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. For external use only. If irritation occurs, discontinue use. In case of ingestion, contact the Poisons Information Centre on 0861 555 777 and seek medical advice. "Fragrance-free" means no synthetic fragrance has been added; it is not a guarantee against any reaction, so patch or trial washing is sensible if skin is very reactive.
Care & Maintenance
Ingredients
Aqua, Coconut & Palm Derived Surfactants, Deceth-8, Polymeric Chelating Agent, Sodium Citrate, Potassium Cocoate, Coco Glucoside, Sodium Chloride, Sodium Benzoate (and) Potassium Sorbate, Citric Acid
Bio-enzyme free, so nothing harsh against skin
No synthetic fragrance, dyes or petrochemicals
Plant-based and grey water safe
Rinses clean, no residue, every wash
No Enzymes, No Synthetic Fragrances, No Petrochemical Surfactants, No Optical Brighteners, No Parabens, No Synthetic Dyes, No Nonylphenols, No Phosphates, No Phosphonate
Hand wash or machine compatible
Newborn Skin
Eczema
- 1x SoPure Gentle Baby Laundry Detergent 1l