The Pigeon Natural Botanical Maternity Stretch Marks Serum is a lightweight, fast-absorbing serum for your changing body, designed to help soften the appearance of stretch marks while keeping skin comfortable and hydrated through pregnancy and postpartum. As your bump grows and skin stretches quickly, this maternity stretch mark serum focuses on the areas most likely to change — belly, hips, thighs and breasts — with a gentle, targeted formula you can build into your daily routine.
It's powered by the BrightenPlu5+ complex, a blend of five actives — Azeloglicine, Vitamin C, Bisabolol, Phytic Acid and Niacinamide — chosen to brighten, even skin tone, soothe and renew the skin. The serum is made with naturally derived ingredients and is dermatologically tested, so it's a sensible option for pregnancy-prone and sensitive skin that can feel more reactive during pregnancy.
What makes it different
Rather than sitting on the surface, the serum uses what Pigeon calls Dermal Precision Technology to carry its actives past the skin's outer layers. It's a concentrated, comfort-focused approach that suits skin already coping with a lot of stretching and change.
- Dermal Precision Technology: Dual-shield lipid capsules are designed to deliver the active ingredients deeper into the skin, aiming for better absorption with minimal irritation.
- Targeted delivery: Concentrated actives are released where they're needed, which is what gives the serum its lightweight, fast-absorbing feel.
Key ingredients
| BrightenPlu5+ Complex |
What it does: A blend of Azeloglicine, Vitamin C, Bisabolol, Phytic Acid and Niacinamide. Why it works: Formulated together to help brighten, even skin tone, soothe and renew the look of the skin. |
| Beta-Glucan & Madecassoside |
What it does: Work to calm irritation and soothe itching. Why it works: A gentler feel matters when skin is stretching and prone to sensitivity during pregnancy. |
How to use
For the best results, apply the serum at least twice a day, once in the morning and once at night, from as early as the first trimester (or whenever your body starts to change) and continuing postpartum.
- Massage a small amount into clean, dry skin over stretch-prone areas until it's fully absorbed.
- Follow with a moisturiser or stretch marks cream to help lock in hydration.
Best for
The Pigeon Natural Botanical Maternity Stretch Marks Serum is a great option if you:
- Want a lightweight serum to help soften the appearance of stretch marks and support skin comfort during pregnancy and postpartum
- Have sensitive or pregnancy-prone skin and prefer a naturally derived, dermatologically tested formula
- Like to layer a targeted serum under a richer cream as part of a daily routine
Disclaimer
Visible results vary from person to person. When breastfeeding, avoid the nipple area and make sure any product residue is fully absorbed or removed before nursing. If you have any new or persistent skin concerns during pregnancy, check in with your healthcare professional.
Pandylane Pro Tip: Apply the serum before the Pigeon Natural Botanical Maternity Stretch Mark Cream — the serum absorbs first, then the cream sits over the top to help lock in hydration.
Care & Maintenance
Reduces Stretch Marks: visibly fades colour and improves texture
Improves Elasticity & Hydration: keeps skin supple during pregnancy and postpartum changes
Gentle on Sensitive Skin: Beta-Glucan and Madecassoside calm irritation and soothe itching
Dermal Precision Technology: dual-shield lipid capsules deliver active ingredients deep into the skin with minimal irritation
Dermatologically Tested: safe for pregnancy-prone and sensitive skin
Naturally Derived Ingredients: gentle daily care with proven results
- 1x Natural Botanical Maternity Stretch Marks Serum