{"product_id":"lamaze-my-friendly-emily-toy","title":"Lamaze My Friendly Emily Toy","description":"\u003cp\u003eThe \u003cstrong\u003eLamaze My Friendly Emily\u003c\/strong\u003e is a soft character toy designed as one of baby's first friends, offering a mix of textures, sounds and bright colours to explore from birth. With an easy on-the-go clip, Emily attaches to a stroller or changing bag so there's always something familiar close by while you're out and about.\u003c\/p\u003e\u003cp\u003eFrom her crinkly hat down to her soft velvet feet, Emily brings together lots of patterns and textures for little hands to touch and discover. Her smiling face and rattle necklace help capture baby's attention, while the fun clinking rings give something to look at, reach for and be fascinated by — the kind of simple, repeatable play that suits the newborn stage.\u003c\/p\u003e\u003ch3\u003eSensory play from birth\u003c\/h3\u003e\u003cp\u003eEmily is suitable from birth (0m+) and leans into gentle sensory exploration rather than buttons or batteries. The contrast of soft velvet against crinkle material invites touch, the rattle necklace adds sound as baby moves her, and the bright colours give young eyes something engaging to focus on. She's also a lovely prop for role play between you and baby — a first friend to introduce, cuddle and chat to together.\u003c\/p\u003e\u003ch3\u003eMade for outings\u003c\/h3\u003e\u003cp\u003eThe built-in clip is the practical heart of this toy. It lets you fasten Emily to a pram or stroller bar or to your changing bag, keeping her within baby's reach on the move. At around 0.18 kg she's light to carry along, making her an easy addition to the day's essentials.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAttach Emily to a stroller or changing bag using the on-the-go clip, positioning her within baby's sight and reach but clear of the face and neck. Let baby grasp, touch and explore her textures, shake the rattle necklace and reach for the clinking rings during supervised play.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003eLamaze My Friendly Emily\u003c\/strong\u003e is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant a soft, sensory toy suitable from birth\u003c\/li\u003e\n\u003cli\u003eAre looking for a clip-on toy to keep close on stroller or changing-bag outings\u003c\/li\u003e\n\u003cli\u003ePrefer battery-free play built around textures, colour and gentle sound\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt may not be the best fit if you:\u003c\/p\u003e\u003cli\u003eAre after an electronic toy with lights, music or programmed modes\u003c\/li\u003e\u003ch3\u003eDisclaimer\u003c\/h3\u003e\u003cp\u003eAttach Emily only to a stroller or changing bag as intended, and keep her clear of baby's face and neck. Do not attach the toy across a cot or sleep space, and do not use it in a car seat or fasten it to any vehicle restraint. Always supervise baby during play.\u003c\/p\u003e","brand":"Gro Baby","offers":[{"title":"Default Title","offer_id":47282393350321,"sku":"LMZ-EMIL","price":239.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/lamaze-my-friendly-emily-toy-1.jpg?v=1784523823","url":"https:\/\/pandylane.com\/products\/lamaze-my-friendly-emily-toy","provider":"Pandylane","version":"1.0","type":"link"}