{"title":"Pure Beginnings","description":"\u003cp\u003ePure Beginnings makes plant-based skincare for babies, kids and the whole family. Developed in South Africa, the range draws on indigenous African ingredients alongside familiar botanicals, formulated for daily routines rather than occasional treats.\u003c\/p\u003e\u003cp\u003eFrom baby wash and body cream to bum cream, sun care and toothpaste, Pure Beginnings covers the everyday moments of a family's skincare routine, with different products suited to different stages and skin needs. Browse the full Pure Beginnings range at Pandylane.\u003c\/p\u003e","products":[{"product_id":"pure-beginnings-baby-bum-cream","title":"Pure Beginnings Baby Bum Cream","description":"\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Baby Bum Cream\u003c\/strong\u003e is a certified organic barrier cream made to look after the delicate skin of your baby's nappy area. It's formulated to sit as a protective layer on the skin and repel water, helping guard against the dampness that leads to nappy rash while soothing and moisturising at each change. If you've been looking for an organic bum cream that suits everyday use, this is Pure Beginnings' flagship, best-selling formula.\u003c\/p\u003e\u003cp\u003eIt draws on organic baobab fruit extract to soothe and moisturise, natural vegetable oils such as olive oil to help protect against moisture, and lavender, tea tree and rose geranium oils. It's free from petroleum, which means it won't clog pores and allows skin to breathe, and it's pH balanced to that of the skin to support a healthy environment for the skin microbiome. Because it's petroleum free, it's also suited to families who choose to cloth nappy their babies.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBaobab Fruit Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps soothe and moisturise the skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e This indigenous African ingredient is high in vitamin C and antioxidants.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOlive Fruit Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Adds to the cream's protective, moisture-repelling layer.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e A natural vegetable oil rich in antioxidants and fatty acids.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLavender Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Contributes to the cream's gentle, soothing feel.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e A natural essential oil traditionally valued in skincare for its calming, antiseptic properties.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Forms part of the botanical blend.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e A natural essential oil long valued for its antiseptic and traditional healing properties.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRose Geranium Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps care for and calm irritated skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Traditionally used to balance the skin and support its elasticity.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply after bath time and at each nappy change, smoothing a layer over the clean, dry nappy area.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Baby Bum Cream\u003c\/strong\u003e is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant a certified organic, petroleum-free barrier cream for everyday nappy changes\u003c\/li\u003e\n\u003cli\u003ePrefer a formula pH balanced to the skin\u003c\/li\u003e\n\u003cli\u003eCloth nappy their baby and need a petroleum-free option\u003c\/li\u003e\n\u003cli\u003eLike to know their botanical ingredients, from organic baobab to olive oil\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAvailable in 50 ml and 125 ml, so you can keep a smaller tube in the change bag and a larger one at home.\u003c\/p\u003e\u003ch3\u003eDisclaimer\u003c\/h3\u003e\u003cp\u003eThis is a certified organic cosmetic. Discontinue use if irritation or rash develops. Natural and organic ingredients can still irritate individual skin, so patch testing is sensible. If a rash is persistent, worsening, spreading or painful, or your baby is unwell, please speak to a healthcare professional.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"125ml","offer_id":47282898075825,"sku":"PBG-BBC-125","price":155.0,"currency_code":"ZAR","in_stock":true},{"title":"50ml","offer_id":47282898108593,"sku":"PBG-BBC-50","price":95.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-baby-bum-cream-1.jpg?v=1784528180"},{"product_id":"pure-beginnings-baby-gift-set","title":"Pure Beginnings Baby Gift Set","description":"\u003cp\u003eThe Pure Beginnings Baby Gift Set brings together three of the brand's certified organic baby care essentials in travel-friendly sizes: a Soothing Baby Wash \u0026amp; Shampoo (100ml), a Soothing Baby Body Lotion (100ml) and a Baby Bum Cream (50ml). It's a simple way to build a full bath-to-bedtime routine — cleanse, moisturise and change — without committing to full-size bottles straight away.\u003c\/p\u003e\u003cp\u003eBecause the bottles are compact, the set works well as a first try of the range, as a packed-and-ready option for travel or the nappy bag, or as a baby shower gift for a mum-to-be. Every product in the set is formulated around gentle, plant-based ingredients and indigenous African botanicals, and is pH balanced to that of the skin.\u003c\/p\u003e\u003ch3\u003eWhat's in the set and what each does\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003eSoothing Baby Wash \u0026amp; Shampoo\u003c\/strong\u003e cleanses hair and body in one step using ultra-mild, plant-based surfactants, so skin is left clean without being stripped of its natural oils. The \u003cstrong\u003eSoothing Baby Body Lotion\u003c\/strong\u003e is a leave-on moisturiser drawing on shea, coconut, olive and marula oils to soften and hydrate skin after a bath. The \u003cstrong\u003eBaby Bum Cream\u003c\/strong\u003e is used at nappy changes and carries the highest organic content of the three at 40% of ingredients from organic farming.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBaobab Fruit Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps soothe and moisturise the skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e This indigenous African ingredient is high in vitamin C and antioxidants.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLavender Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Adds a soft, natural scent to the formulations.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Lavender oil is described as having natural soothing and antiseptic properties.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRose Geranium Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps balance and calm irritated skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It is used to boost and improve skin elasticity while keeping skin balanced.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUltra-Mild Plant-Based Surfactants\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat they do:\u003c\/strong\u003e Lift dirt and cleanse gently in the wash.\u003cbr\u003e\u003cstrong\u003eWhy they work:\u003c\/strong\u003e Being gentle and plant-derived, they clean without stripping skin of its natural oils, so it isn't left dry, inflamed or irritated.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eSkin-friendly by design\u003c\/h3\u003e\u003cp\u003eAll three products are pH balanced to that of the skin, which helps provide an optimal environment for the skin microbiome. The set is built on ingredients from natural origin, with the Baby Body Lotion and Baby Bum Cream certified as Natural and Organic Cosmetics by Ecocert Greenlife according to the Ecocert Standard.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eDirections differ by product, so follow the guidance on each individual pack for the wash, lotion and bum cream.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Baby Gift Set\u003c\/strong\u003e is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant to try the range in smaller sizes before buying full bottles\u003c\/li\u003e\n\u003cli\u003eNeed compact bath, moisturising and nappy-change products for travel or the nappy bag\u003c\/li\u003e\n\u003cli\u003eAre looking for a ready-made baby shower gift for a mum-to-be\u003c\/li\u003e\n\u003cli\u003ePrefer plant-based, certified organic formulations for their baby's routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e Natural and organic ingredients do not automatically mean a product is allergen-free or suitable for a specific skin condition. If your baby has eczema, an allergy or another skin concern, check with your healthcare provider and follow the directions on each pack.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898174129,"sku":"PBG-BGS","price":185.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-baby-gift-set-1.jpg?v=1784528194"},{"product_id":"pure-beginnings-berry-baby-toothpaste-75ml","title":"Pure Beginnings Berry Baby Toothpaste 75ml","description":"\u003cp\u003eThe Pure Beginnings Berry Baby Toothpaste is a fluoride-free children's toothpaste with a natural berry flavour, designed for little ones under the age of three. It's made to make those first brushing sessions easier — the gentle, fruity taste is a friendly alternative to the strong minty flavours found in adult toothpastes, which can put small children off. Because it's fluoride-free, it's non-toxic if swallowed, which is reassuring for the stage when babies and toddlers are still learning to spit rather than swallow.\u003c\/p\u003e\u003cp\u003eBeyond the flavour, the formula is built around gentle cleaning. It contains Xylitol to help inhibit the bacteria that cause tooth decay, along with mild abrasives that lift plaque without being harsh on new teeth. It's SLS-free, made with certified organic ingredients, and 99% of the total ingredients are from natural origin — in keeping with Pure Beginnings' focus on gentle, natural-origin family care.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXylitol\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps inhibit the bacteria that cause tooth decay.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It's included to support cleaner brushing as part of a daily oral-care routine.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCalcium Carbonate\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Acts as a mild abrasive to help protect infant enamel while brushing.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Its gentleness suits the delicate surface of newly erupted teeth.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eKaolin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A gentle clay abrasive that helps safely remove plaque while brushing.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It lifts plaque without being harsh on little mouths.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply a small amount to the toothbrush. Brush teeth morning and night, preferably after meal times.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe Pure Beginnings Berry Baby Toothpaste is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant a fluoride-free toothpaste for a baby or toddler under three\u003c\/li\u003e\n\u003cli\u003eAre looking for a milder, non-minty flavour their little one is more likely to accept\u003c\/li\u003e\n\u003cli\u003ePrefer a formula made with certified organic and natural-origin ingredients\u003c\/li\u003e\n\u003cli\u003eWant a paste that is non-toxic if swallowed while their child is still learning to spit\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDisclaimer\u003c\/h3\u003e\u003cp\u003eLabelled for ages 0–3 years, but may also be used by children older than that. This is a cosmetic oral-care product and not a substitute for professional dental advice. Guidance on fluoride and toothpaste for your child varies, so if you're unsure what suits your child's stage, speak to your dentist or clinic. For persistent pain, swelling, bleeding gums or any concern about your child's teeth, please see a dental or healthcare professional.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898206897,"sku":"PBG-BBTP","price":65.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-berry-baby-toothpaste-75ml-1.jpg?v=1784528200"},{"product_id":"pure-beginnings-biodegradable-baby-wipes","title":"Pure Beginnings Biodegradable Baby Wipes","description":"\u003cp\u003eThe Pure Beginnings Biodegradable Baby Wipes are plant-based wet wipes made for everyday nappy changes, sticky hands and quick clean-ups, with a focus on being gentle on your baby's skin and kinder to the environment. The soft cloth is made from 100% biodegradable viscose plant fibre rather than the plastic used in many conventional wipes, and the liquid is infused with organic aloe, tea tree and lavender to clean gently.\u003c\/p\u003e\u003cp\u003eThey're pH balanced to that of the skin and cleaned with ultra-mild, plant-based surfactants chosen so they won't strip the skin of its natural oils — leaving the area clean without leaving it dry. The wipes come in a resealable pack to keep the remaining sheets moist, and are available in a 64-wipe pack for the changing bag or a 192-wipe pack for topping up at home.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAloe Vera (Aloe Barbadensis) Leaf\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A soothing base that has traditionally been used to care for sensitive skin. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It's included as a gentle, calming element in the wipe formula.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTea Tree (Melaleuca Alternifolia) Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A plant oil with a long history of traditional use. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Here it forms part of the certified organic ingredient blend, sourced from organic farming.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLavender (Lavandula Angustifolia) Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Traditionally valued for its naturally soothing qualities. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It contributes to the gentle character of the wipe.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRose Geranium (Pelargonium Graveolens) Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Described as balancing for the skin. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It's part of the plant-based blend designed to be kind to delicate skin.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUltra-mild plant-based surfactants\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Do the cleaning without stripping the skin's natural oils. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Gentle surfactants leave the area clean rather than dry, inflamed or irritated.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eLift the resealable label and remove a wet wipe for use.\u003c\/li\u003e\n\u003cli\u003eWipe gently to clean the area.\u003c\/li\u003e\n\u003cli\u003eReseal the label well after each use to keep the remaining wipes moist.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe Pure Beginnings Biodegradable Baby Wipes are a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant plant-based wipes made from biodegradable viscose rather than plastic fibres\u003c\/li\u003e\n\u003cli\u003ePrefer a pH-balanced, certified-organic ingredient formula for delicate skin\u003c\/li\u003e\n\u003cli\u003eLike the convenience of a resealable pack in two sizes for home and on the go\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDisclaimer\u003c\/h3\u003e\u003cp\u003eFor external use only. Discontinue use if irritation or a rash develops, and keep out of reach of children. Every baby's skin is different, and no wipe can guarantee against irritation — if a rash is persistent, spreading, painful or accompanied by an unwell child, it's best to speak to a healthcare professional.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePandylane Pro Tip:\u003c\/strong\u003e Even wipes described as biodegradable shouldn't be flushed — bin them to avoid drain and sewer blockages, and to let them break down where they're meant to.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"64","offer_id":47282898239665,"sku":"PBG-BBW-64","price":50.0,"currency_code":"ZAR","in_stock":true},{"title":"192","offer_id":47282898272433,"sku":"PBG-BBW-192","price":125.0,"currency_code":"ZAR","in_stock":true},{"title":"384","offer_id":47282898305201,"sku":"PBG-BBW-384","price":245.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-biodegradable-baby-wipes-1.jpg?v=1784528187"},{"product_id":"pure-beginnings-fun-time-bubble-bath-375ml","title":"Pure Beginnings Fun Time Bubble Bath 375ml","description":"\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Fun Time Bubble Bath\u003c\/strong\u003e is a certified organic, rich and foamy bath additive that helps turn an ordinary bath into playtime. Poured under running water, it builds a soft, bubbly foam scented with a refreshing citrus fragrance, while soothing organic aloe stays in contact with the skin through the bath. It's an optional, feel-good addition to bath time rather than a cleansing essential — the kind of thing that makes splashing about a little more fun.\u003c\/p\u003e\u003cp\u003eThe formula is pH balanced and built around ultra-mild surfactants, and the supplier positions it as suitable for those with sensitive skin or other irritations. It comes in a 375ml bottle and is certified as a Natural and Organic Cosmetic by Ecocert Greenlife.\u003c\/p\u003e\u003ch3\u003eA certified organic, gentle formula\u003c\/h3\u003e\u003cp\u003eAccording to the supplier, 99% of the total ingredients are from natural origin and 10% are from organic farming, with the formula certified by Ecocert Greenlife according to the Ecocert Standard. The gentle base uses ultra-mild surfactants to create a rich foam, so you get plenty of bubbles without a harsh feel.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOrganic Aloe (Aloe Barbadensis)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps calm and moisturise the skin during the bath.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e A soothing plant extract that keeps the experience gentle and nourishing.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOrganic Orange Peel Oil (Citrus Aurantium Dulcis)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Gives the bubble bath its refreshing citrus scent.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The bright, uplifting fragrance helps make bath time feel playful and inviting.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOrganic Baobab Fruit Extract (Adansonia Digitata)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e An indigenous African ingredient included in the organic formula.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Part of the plant-based blend that keeps the formula gentle and skin-friendly.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eSqueeze the desired amount under running water and let the foam build as the bath fills.\u003c\/p\u003e\u003ch3\u003eDisclaimer\u003c\/h3\u003e\u003cp\u003eBubble bath is an optional bath-time treat rather than a cleansing necessity. Follow the directions on the pack, and if your child has eczema-prone, broken or irritated skin, it's worth checking with a healthcare professional before use and discontinuing if any irritation occurs. No bathing product removes the need for hands-on, arm's-reach supervision at bath time.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898337969,"sku":"PBG-FTBB","price":145.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-fun-time-bubble-bath-375ml-1.jpg?v=1784528233"},{"product_id":"pure-beginnings-fun-time-kids-conditioning-shampoo-250ml","title":"Pure Beginnings Fun Time Kids Conditioning Shampoo 250ml","description":"\u003cp\u003eThe Pure Beginnings Fun Time Kids Conditioning Shampoo is a certified organic, sulphate-free shampoo made for everyday hair washing. It's designed with children who have a normal to dry scalp in mind, working up a rich lather to cleanse hair while helping to maintain the scalp's natural moisture rather than stripping it away.\u003c\/p\u003e\u003cp\u003eTwo indigenous African ingredients do the conditioning work here: marula oil helps seal damaged hair by locking in moisture, while baobab fruit extract adds an extra layer of protection against dryness. Together they explain the \"conditioning\" in the name — this is a wash-day shampoo that cleanses and softens in one step, which can be handy for shorter, easier bath-time routines.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMarula Seed Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps seal damaged hair by locking in moisture.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It nourishes the hair, supporting softer, more manageable strands after washing.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBaobab Fruit Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Adds an extra layer of protection against dryness.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It helps support a scalp that's prone to drying out, which is why the shampoo suits normal to dry scalps.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eMassage into wet hair.\u003c\/li\u003e\n\u003cli\u003eLather and rinse.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eCertification\u003c\/h3\u003e\u003cp\u003eThe shampoo is certified as a Natural and Organic Cosmetic by Ecocert Greenlife, according to the Ecocert Standard. On the label, 99% of the total ingredients are of natural origin, and 25% of the total ingredients come from organic farming. It's sulphate-free, in a 250 ml bottle.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe Pure Beginnings Fun Time Kids Conditioning Shampoo is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAre washing children's hair daily and want a gentle, everyday shampoo\u003c\/li\u003e\n\u003cli\u003eHave a child with a normal to dry scalp\u003c\/li\u003e\n\u003cli\u003ePrefer a certified organic, sulphate-free formulation\u003c\/li\u003e\n\u003cli\u003eLike the idea of a shampoo that cleanses and conditions in one step\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898370737,"sku":"PBG-FTCS","price":135.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-fun-time-kids-conditioning-shampoo-250ml-1.jpg?v=1784528259"},{"product_id":"pure-beginnings-fun-time-kids-wash","title":"Pure Beginnings Fun Time Kids Wash","description":"\u003cp\u003eThe Pure Beginnings Fun Time Kids Wash is a certified organic, mild kids body wash and hair wash for little ones who tend to react to conventional soaps. It's formulated without harsh surfactants like SLS, so it offers a gentle, non-irritating way to clean skin and hair at the end of a busy day. Because it works on both body and hair, it keeps bath time simple with a single rinse-off cleanser rather than a shelf of separate products.\u003c\/p\u003e\u003cp\u003eThe formula leans on indigenous African and organic ingredients: organic rooibos, which is rich in antioxidants, and organic orange peel oil, chosen for its calming properties. Together they make this a good option for a relaxing wind-down bath, particularly for children with sensitive skin who don't get on with stronger, more heavily fragranced washes.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOrganic Rooibos (Aspalathus Linearis) Leaf Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A hero indigenous African ingredient that is rich in antioxidants.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Its antioxidant properties are included to help combat environmental stressors during everyday cleansing.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOrganic Orange Peel Oil (Citrus Aurantium Dulcis)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Adds a soft, natural citrus note to the wash.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Chosen for its calming properties, it helps make this a soothing choice for an end-of-day bath routine.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply a small amount to a wet body, then rinse after washing and towel dry. It can be used on both skin and hair.\u003c\/p\u003e\u003ch3\u003eCertified organic formulation\u003c\/h3\u003e\u003cp\u003eThis wash is a Natural and Organic Cosmetic certified by Ecocert Greenlife according to the Ecocert Standard. 99% of the total ingredients are from natural origin and 27% of the total ingredients are from organic farming, so you have a clear, verified picture of what's going onto your child's skin.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe Pure Beginnings Fun Time Kids Wash is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant one gentle wash that works for both body and hair\u003c\/li\u003e\n\u003cli\u003eAre looking for a wash free from harsh surfactants such as SLS\u003c\/li\u003e\n\u003cli\u003ePrefer a certified organic formulation with recognised natural-origin ingredients\u003c\/li\u003e\n\u003cli\u003eHave little ones who tend to react to stronger conventional soaps\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDisclaimer\u003c\/h3\u003e\u003cp\u003eThis is a cosmetic cleanser, not a treatment for any skin condition. The formulation contains natural essential oil components including geraniol, limonene, linalool and benzyl benzoate. Certified organic and natural-origin ingredients do not guarantee that a product will suit every child, so if your little one has known sensitivities or a diagnosed skin condition, check the full ingredient list and speak to a healthcare professional if you're unsure.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"250ml","offer_id":47282898600113,"sku":"PBG-FTKW-250","price":115.0,"currency_code":"ZAR","in_stock":true},{"title":"500ml","offer_id":47282898632881,"sku":"PBG-FTKW-500","price":165.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-fun-time-kids-wash-1.jpg?v=1784528240"},{"product_id":"pure-beginnings-natural-chest-rub-50ml","title":"Pure Beginnings Natural Chest Rub 50ml","description":"\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Natural Chest Rub\u003c\/strong\u003e is a naturally derived balm designed to gently help ease congestion in babies and children through the cold and flu season. Free from petroleum and menthol, and safe to use on little ones from as young as 3 months, it's a considered alternative to conventional vapour rubs for parents who prefer a plant-based blend on their child's skin. This 50ml chest rub blends eucalyptus, tea tree, lavender and frankincense, and is a practical addition to your winter medicine cabinet.\u003c\/p\u003e\u003cp\u003eMassaged onto the chest, neck and back — especially before bedtime — the aromatic essential oils are designed to offer comfort when a stuffy nose or cough is making it harder for your little one to settle. It's worth knowing what's in it and what isn't: 100% of the total ingredients are from natural origin, and 84% are from organic farming, while menthol and petroleum are left out (menthol in particular is something many parents choose to avoid with younger babies).\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eEucalyptus\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A well-known decongestant essential oil with a clearing, aromatic scent.\u003cbr\u003e\u003cstrong\u003eWhy it's included:\u003c\/strong\u003e It has been used for generations and is widely associated with comfort during mild respiratory symptoms like colds and coughs.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLavender\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Brings a soft, soothing scent to the blend.\u003cbr\u003e\u003cstrong\u003eWhy it's included:\u003c\/strong\u003e Its calming and antiseptic reputation makes it a natural fit for a rub used at bedtime.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTea Tree Leaf Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Adds a fresh, cleansing note to the balm.\u003cbr\u003e\u003cstrong\u003eWhy it's included:\u003c\/strong\u003e Known for anti-bacterial and anti-fungal properties, it supports the blend's cold-and-flu-season role.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFrankincense\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Rounds out the aromatic profile with warm, resinous depth.\u003cbr\u003e\u003cstrong\u003eWhy it's included:\u003c\/strong\u003e Traditionally valued for its antiseptic and expectorant qualities, it's a familiar choice among cold-fighting essential oils.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMassage a small amount onto the chest, neck and back, especially before bedtime.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Natural Chest Rub\u003c\/strong\u003e is a good option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant a naturally derived chest rub for a baby from 3 months and older\u003c\/li\u003e\n\u003cli\u003ePrefer a formulation free from petroleum and menthol\u003c\/li\u003e\n\u003cli\u003eLike the idea of a gentle, aromatic rub to work into a bedtime routine when their little one is congested\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eA Note on Use\u003c\/h3\u003e\u003cp\u003eThis chest rub is designed to help ease congestion and offer comfort — it is not a treatment for the underlying illness. It's suitable from 3 months of age. If your child is very young, having any difficulty breathing, or if symptoms persist or worsen, speak to your pharmacist or clinician. Do a small patch test first and discontinue use if any irritation occurs.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898665649,"sku":"PBG-NCR","price":115.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-natural-chest-rub-50ml-1.jpg?v=1784528265"},{"product_id":"pure-beginnings-natural-insect-repellent-spray-100ml","title":"Pure Beginnings Natural Insect Repellent Spray 100ml","description":"\u003cp\u003eThe Pure Beginnings Natural Insect Repellent Spray is a 100% natural-origin, DEET-free spray that helps keep mosquitoes and other biting insects at bay. It's formulated to be gentle enough for babies and children while still being suitable for the whole family, making it a practical option for summer evenings at home, camping trips, or any time you want a repellent without synthetic actives.\u003c\/p\u003e\u003cp\u003eAt the heart of the spray is Lippishield, Pure Beginnings' proprietary blend of essential oils chosen for their insect-repelling properties: Lippia, Citronella, Neem and Lemon Eucalyptus. Rather than masking with heavy fragrance, the blend draws on plant-based oils that discourage insects from landing and biting, so you can apply it to exposed skin as part of your everyday bite-avoidance routine.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLippia Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Comes from one of Africa's under-rated fragrant medicinal plants and contributes to the blend's repelling action. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The essential oil is high in ipsdienone, which has been shown to repel insect pests.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCitronella Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A plant-based insect repellent that has been registered for this use since 1948. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The United States Environmental Protection Agency considers oil of citronella a biopesticide with a non-toxic mode of action.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eNeem Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A natural alternative to synthetic pesticides. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It is used in creams and balms to help deter insects.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLemon Eucalyptus Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A familiar ingredient in natural insect repellents. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It is used to help provide hours of relief from biting insects.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShake well before use.\u003c\/li\u003e\n\u003cli\u003eApply to exposed body areas.\u003c\/li\u003e\n\u003cli\u003eRepeat regularly for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe Pure Beginnings Natural Insect Repellent Spray is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant a DEET-free, natural-origin repellent they can use on babies, children and adults\u003c\/li\u003e\n\u003cli\u003ePrefer a plant-based blend of essential oils over synthetic actives\u003c\/li\u003e\n\u003cli\u003eNeed everyday bite reduction for the garden, evenings outdoors or travel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eA note on protection\u003c\/h3\u003e\u003cp\u003eReducing mosquito bites is one layer of protection and doesn't replace destination-specific travel-health advice or clinician-advised malaria prophylaxis. If you're travelling to a malaria-risk area, speak to a healthcare professional about the right precautions for your family.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898698417,"sku":"PBG-NIRS","price":85.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-natural-insect-repellent-spray-100ml-1.jpg?v=1784528252"},{"product_id":"pure-beginnings-sensitive-baby-moisturising-body-cream-150ml","title":"Pure Beginnings Sensitive Baby Moisturising Body Cream 150ml","description":"\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Sensitive Baby Moisturising Body Cream 150ml\u003c\/strong\u003e is a certified organic, fragrance-free body cream made for newborns and babies with sensitivity concerns. It's a leave-on moisturiser you can apply all over after a bath or whenever skin feels dry, formulated to hydrate delicate skin while supporting baby's developing skin microbiome.\u003c\/p\u003e\u003cp\u003eA baby's skin is thinner and more sensitive than adult skin, and it can be disrupted by harsh chemicals and fragrances. This microbiome-optimised formula is both allergen-free and fragrance-free, with probiotic and prebiotic ingredients chosen to improve hydration, enhance skin barrier function and support the skin microbiome — making it a considered option if you're looking for a simple, everyday cream for reactive or easily irritated skin.\u003c\/p\u003e\u003ch3\u003eWhat makes this cream different\u003c\/h3\u003e\u003cp\u003ePure Beginnings' microbiome-optimised care formulas are specifically formulated to protect and nurture the skin microbiome — the natural community of microorganisms that lives on the skin's surface. This cream pairs probiotic and prebiotic ingredients with natural plant oils and a pH-balanced base to help create an optimal environment for that microbiome, while the fragrance-free, allergen-free formulation is designed to limit skin and microbiome irritation. It has been clinically tested on sensitive skin.\u003c\/p\u003e\u003ch3\u003eCertified organic\u003c\/h3\u003e\u003cp\u003eThe cream is COSMOS ORGANIC certified by Ecocert Greenlife according to the COSMOS Standard. It has a 99% natural origin of total ingredients, of which 21% are from organic farming.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShea Butter (Butyrospermum Parkii)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A rich emollient that softens and helps condition the skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e One of the natural plant oils in the formula, contributing nutritional benefit for skin and microbiome.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSunflower Seed \u0026amp; Sweet Almond Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Plant oils that help nourish and smooth delicate skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e They add richness and emollient feel without added fragrance.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eGlycerin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A humectant that attracts and helps bind water in the skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Supports hydration, which is part of keeping the skin comfortable.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eInulin \u0026amp; Lactobacillus Ferment\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e The prebiotic and probiotic ingredients in the formula.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Chosen to support baby's developing skin microbiome.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBaobab Fruit Extract (Adansonia Digitata)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e An indigenous African ingredient included in the plant-based blend.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Adds to the natural-origin content of the formulation.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to baby's whole body at least twice a day.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Sensitive Baby Moisturising Body Cream\u003c\/strong\u003e is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAre caring for newborns or babies with delicate, sensitive or easily irritated skin\u003c\/li\u003e\n\u003cli\u003ePrefer a fragrance-free, allergen-free everyday moisturiser\u003c\/li\u003e\n\u003cli\u003eWant a certified organic cream for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt may not be the best fit if you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAre looking for a scented cream, or a lighter, faster-absorbing lotion for warm weather\u003c\/li\u003e\n\u003cli\u003eNeed a product to manage a diagnosed skin condition — speak to your clinician about a suitable care plan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898731185,"sku":"PBG-SMBC","price":145.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-sensitive-baby-moisturising-body-cream-150ml-1.jpg?v=1784528220"},{"product_id":"pure-beginnings-sensitive-baby-ultra-gentle-cream-wash-250ml","title":"Pure Beginnings Sensitive Baby Ultra Gentle Cream Wash 250ml","description":"\u003cp\u003eThe Pure Beginnings Sensitive Baby Ultra Gentle Cream Wash is a certified organic, rinse-off cream wash for cleansing baby's hair and body, made for the most delicate and sensitive skin. It's fragrance-free and allergen-free, and uses ultra-gentle surfactants to lift away everyday dirt and oils without stripping skin of its natural oils — a practical option if you're looking for a single wash to simplify bath time on newborn or ultra-reactive skin.\u003c\/p\u003e\u003cp\u003eA baby's skin is around 30% thinner and more sensitive than adult skin, and can be easily irritated by harsh surfactants and fragrances. This wash is a microbiome-optimised formula, designed to cleanse without drying and to help preserve baby's natural protective skin barrier as it develops. It has been clinically tested on sensitive skin.\u003c\/p\u003e\u003ch3\u003eGentle cleansing that respects the skin barrier\u003c\/h3\u003e\u003cp\u003eThe creamy formula is built around ultra-gentle surfactants that clean without stripping skin of its natural oils, so it's well suited to daily use even where dryness or sensitivity is a concern. It's pH balanced to help maintain a comfortable environment for the skin, and it stays fragrance-free and allergen-free to limit potential irritation. Being both a hair and body wash, one bottle covers the whole bath.\u003c\/p\u003e\u003ch3\u003eMicrobiome-optimised care\u003c\/h3\u003e\u003cp\u003ePure Beginnings microbiome-optimised formulas are specifically formulated to protect and nurture the skin microbiome. This wash includes probiotic and prebiotic ingredients chosen to support the skin microbiome, which is part of what makes it a considered choice for skin that reacts easily.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAloe Vera Leaf Extract (organic)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Adds a soothing, hydrating feel to the wash.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e A well-known plant extract that helps the formula stay gentle on delicate skin.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSunflower Seed Oil \u0026amp; Marula Seed Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Bring softening, nourishing oils to the cleanser.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Skin-friendly oils help the wash cleanse without leaving skin feeling dry or tight. Marula is an indigenous African ingredient.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eGlycerin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Draws in and holds moisture during washing.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e A humectant that helps skin feel comfortable rather than stripped after a rinse-off wash.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLactobacillus Ferment\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Part of the probiotic and prebiotic system.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Chosen to support the skin microbiome as part of the microbiome-optimised formula.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply a small amount to wet hair and body.\u003c\/li\u003e\n\u003cli\u003eRinse after washing and towel dry.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eIn case of contact with eyes, rinse immediately with plenty of water.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe Pure Beginnings Sensitive Baby Ultra Gentle Cream Wash is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAre caring for a newborn or a baby with sensitivity concerns and want a fragrance-free, allergen-free wash\u003c\/li\u003e\n\u003cli\u003ePrefer a certified organic formula for everyday bath time\u003c\/li\u003e\n\u003cli\u003eWant one gentle wash for both hair and body\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGood to know\u003c\/h3\u003e\u003cp\u003eThis formula is 99% natural origin, with 61% of total ingredients from organic farming, and is COSMOS ORGANIC certified by Ecocert Greenlife according to the COSMOS Standard. Certified organic and gentle formulation does not mean a product is suitable for every skin — if your baby has a diagnosed skin condition or you have any concerns, check with your healthcare professional first.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898763953,"sku":"PBG-SGCW","price":145.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-sensitive-baby-ultra-gentle-cream-wash-250ml-1.jpg?v=1784528226"},{"product_id":"pure-beginnings-soothing-baby-lotion-250ml","title":"Pure Beginnings Soothing Baby Lotion 250ml","description":"\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Soothing Baby Lotion 250ml\u003c\/strong\u003e is a certified organic, leave-on baby body lotion made to moisturise and nourish everyday skin. Lightly scented with lavender and rose geranium, it blends organic Baobab fruit extract, coconut oil and shea butter to leave your baby's skin feeling silky smooth and hydrated after bath time or whenever skin feels dry.\u003c\/p\u003e\u003cp\u003eThis lotion has been part of the Pure Beginnings range since the brand began in 2006, drawing on indigenous African ingredients and a focus on certified organic formulation. It is petroleum-free and pH balanced to that of the skin, which is designed to support an optimal environment for the skin's microbiome.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBaobab Fruit Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e An indigenous African ingredient that helps soothe and moisturise the skin. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It is high in vitamin C and antioxidants.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShea Butter\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Naturally moisturises and softens the skin. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It is rich in vitamins A and E and essential fatty acids.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMarula Seed Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e A nourishing oil that helps condition the skin. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Marula is a traditional indigenous African oil valued for its nourishing feel.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Adds nourishment and helps skin feel smooth. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Included as an organic-farmed oil within the formulation.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRose Geranium \u0026amp; Lavender Oils\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Give the lotion its light, gentle scent. \u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Rose geranium helps balance skin, while lavender adds a soft, calming fragrance.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eGently massage a small amount into the skin to moisturise whenever needed. As with any new skincare product, it's worth patch-testing on a small area first if your baby has particularly sensitive skin.\u003c\/p\u003e\u003ch3\u003eWhy parents choose it\u003c\/h3\u003e\u003cp\u003eIt is a Natural and Organic Cosmetic certified by Ecocert Greenlife according to the Ecocert Standard, with 99% of total ingredients from natural origin and 17% from organic farming. Being petroleum-free, it won't clog pores and allows skin to breathe, which suits parents who prefer a simple, plant-based routine for everyday moisturising.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Soothing Baby Lotion 250ml\u003c\/strong\u003e is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant a leave-on daily moisturiser for baby's body, used after bathing or when skin feels dry\u003c\/li\u003e\n\u003cli\u003ePrefer a certified organic, petroleum-free formulation\u003c\/li\u003e\n\u003cli\u003eLike a lotion that is lightly and naturally scented rather than fragrance-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt may not be the best fit if you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAre looking for a completely fragrance-free lotion\u003c\/li\u003e\n\u003cli\u003eNeed a rich balm or ointment texture for very dry patches\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eCertification: Natural and Organic Cosmetic certified by Ecocert Greenlife according to the Ecocert Standard, available at cosmetics.ecocert.com.\u003c\/em\u003e\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898796721,"sku":"PBG-SBL","price":145.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-soothing-baby-lotion-250ml-1.jpg?v=1784528173"},{"product_id":"pure-beginnings-soothing-baby-massage-and-bath-oil-100ml","title":"Pure Beginnings Soothing Baby Massage And Bath Oil 100ml","description":"\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Soothing Baby Massage And Bath Oil\u003c\/strong\u003e is a certified organic baby oil that works two ways: as a glide for a bonding baby massage, or dispensed straight into the bath to add extra nourishment to baby's skin. This 100ml bottle blends moisturising and calming oils — including Kalahari melon, almond and jojoba — chosen to nurture and help protect delicate baby skin.\u003c\/p\u003e\u003cp\u003eIf you're building a gentle bath-time or bedtime routine, a dual-purpose massage and bath oil keeps things simple. You can warm a little between your hands for skin-to-skin massage, or add a few pumps to running bath water so the whole bath does the moisturising for you.\u003c\/p\u003e\u003ch3\u003eWhat makes it different\u003c\/h3\u003e\u003cp\u003eIt's formulated as an \u003cstrong\u003eEcocert Greenlife\u003c\/strong\u003e certified natural and organic cosmetic, with 100% of the total ingredients from natural origin and 91% from organic farming. It's pH balanced to that of the skin to help support the skin microbiome, and it's petroleum free — so it won't clog pores and allows skin to breathe.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eKalahari Melon Seed Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Nourishes and helps condition baby's skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It's rich in omega 6 and 9 essential fatty acids.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAlmond Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Softens and soothes the skin during massage or in the bath.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Acts as a natural skin conditioner.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps soothe skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It's rich in healthy fatty acids and is proven to soothe skin.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFor massage:\u003c\/strong\u003e Apply a small amount to your hand, then massage into baby using gentle pressure in circular motions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor the bath:\u003c\/strong\u003e Dispense 2–3 pumps of oil into running water.\u003c\/p\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Soothing Baby Massage And Bath Oil\u003c\/strong\u003e is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant one oil that works both for hands-on massage and as a bath treat\u003c\/li\u003e\n\u003cli\u003ePrefer a certified organic, petroleum-free formulation for everyday care\u003c\/li\u003e\n\u003cli\u003eAre building a calm, bonding routine at bath or bedtime\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis oil contains natural essential oils (including lavender and rose geranium). If your baby has broken skin, eczema or known allergies, or is premature, check with your clinic or healthcare professional before use.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898829489,"sku":"PBG-SMBO","price":175.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-soothing-baby-massage-and-bath-oil-100ml-1.jpg?v=1784528213"},{"product_id":"pure-beginnings-soothing-baby-wash-and-shampoo","title":"Pure Beginnings Soothing Baby Wash \u0026 Shampoo","description":"\u003cp\u003eThe Pure Beginnings Soothing Baby Wash \u0026amp; Shampoo is a certified organic, all-in-one wash and shampoo that cleanses your baby from head to toe in one simple step. Made with ultra-mild, plant-based surfactants and free from SLS, it's designed to lift away the day gently without stripping your baby's skin of its natural oils — so bath time stays clean, calm and fuss-free.\u003c\/p\u003e\u003cp\u003eBecause it works as both a body wash and a shampoo, it keeps your routine (and your bathroom shelf) simple: one bottle for hair and skin. It draws on organic baobab fruit extract along with lavender and rose geranium oils, and has been a familiar part of South African bath times for over 12 years.\u003c\/p\u003e\u003ch3\u003eGentle, organic cleansing\u003c\/h3\u003e\u003cp\u003eThe formula is built around ultra-mild plant-based surfactants chosen to clean effectively while leaving skin feeling soft rather than tight or dry. It is pH balanced to that of the skin, which the maker notes helps provide an optimal environment for the skin's microbiome. With 99% of the total ingredients from natural origin and 15% from organic farming, it is a natural and organic cosmetic certified by Ecocert Greenlife according to the Ecocert Standard.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBaobab Fruit Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps soothe and moisturise the skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e This organic African extract is high in vitamin C and antioxidants.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLavender Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Adds a soft, natural scent with soothing character.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e A gentle organic essential oil that suits a calming bath-time routine.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRose Geranium Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps balance and calm the skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Described by the maker as supporting skin elasticity and helping to calm irritated skin.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUltra-Mild Surfactants\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Cleanses hair and body without stripping natural oils.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Gentle, plant-based surfactants leave skin clean but not dry or inflamed.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply a small amount to wet hair and body.\u003c\/li\u003e\n\u003cli\u003eRinse after washing and towel dry.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Soothing Baby Wash \u0026amp; Shampoo\u003c\/strong\u003e is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant one gentle product that cleanses both hair and skin\u003c\/li\u003e\n\u003cli\u003ePrefer a certified organic, SLS-free formulation for bath time\u003c\/li\u003e\n\u003cli\u003eLike a mild wash that cleans without leaving skin feeling tight or dry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAvailable in 250 ml and 500 ml sizes.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"250ml","offer_id":47282898862257,"sku":"PBG-SBWS-250","price":145.0,"currency_code":"ZAR","in_stock":true},{"title":"500ml","offer_id":47282898895025,"sku":"PBG-SBWS-400","price":195.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-soothing-baby-wash-and-shampoo-1.jpg?v=1784528167"},{"product_id":"pure-beginnings-soothing-teething-gel-15ml","title":"Pure Beginnings Soothing Teething Gel 15ml","description":"\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Soothing Teething Gel\u003c\/strong\u003e is a non-medicated, natural teething remedy formulated to help ease the discomfort associated with teething. Made with organic liquorice, marshmallow root extract and chamomile, this 15ml gel is designed to soothe the pain and help relieve the soreness that often comes with emerging teeth, offering an alternative for parents looking for a non-medicated option to apply to sore gums.\u003c\/p\u003e\u003cp\u003eThe formula is free from benzocaine and clove oil, and also petroleum- and SLS-free. It's made with 99% of its total ingredients from natural origin, with several sourced from organic farming, in keeping with Pure Beginnings' focus on natural-origin family skincare.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLiquorice Root Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Traditionally used as a numbing agent for teething.\u003cbr\u003e\u003cstrong\u003eWhy it's included:\u003c\/strong\u003e Forms part of the gel's soothing approach for sore gums.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMarshmallow Root Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Has been shown to have anti-inflammatory properties.\u003cbr\u003e\u003cstrong\u003eWhy it's included:\u003c\/strong\u003e Adds to the calming intent of the formula.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eChamomile\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps with soothing and calming.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e A gentle, familiar ingredient often used to settle discomfort.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXylitol\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps inhibit the bacteria that cause tooth decay.\u003cbr\u003e\u003cstrong\u003eWhy it's included:\u003c\/strong\u003e A thoughtful addition for those first emerging teeth.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWash your hands before use.\u003c\/li\u003e\n\u003cli\u003eApply a small amount onto your finger and apply gently onto your child's gums.\u003c\/li\u003e\n\u003cli\u003eFor best results, massage into the gums.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eUse as often as needed.\u003c\/p\u003e\u003ch3\u003eDisclaimer\u003c\/h3\u003e\u003cp\u003eTeething is a normal developmental stage that's usually managed with simple comfort measures. If your child has a high fever, is unusually distressed or unwell, or you're at all uncertain about their symptoms, please seek advice from a pharmacist, clinic or clinician rather than assuming everything is down to teething.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898927793,"sku":"PBG-STG","price":75.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-soothing-teething-gel-15ml-1.jpg?v=1784528206"},{"product_id":"pure-beginnings-vanilla-mint-kids-toothpaste-75ml","title":"Pure Beginnings Vanilla Mint Kids Toothpaste 75ml","description":"\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Vanilla Mint Kids Toothpaste\u003c\/strong\u003e is a fluoride-free children's toothpaste designed for little ones aged 3 years and older. With a mild, gently spearmint flavour softened by vanilla, it's made to introduce children to more grown-up toothpaste flavours without the strong minty bite that can put them off brushing.\u003c\/p\u003e\u003cp\u003eBecause it's fluoride-free, this toothpaste is non-toxic if swallowed — a reassuring feature at an age when children are still learning to spit and rinse. It also contains Xylitol, which the manufacturer includes to assist in the prevention of tooth decay, and 99% of its total ingredients are from natural origin, in keeping with Pure Beginnings' focus on gentle, naturally derived formulations.\u003c\/p\u003e\u003ch3\u003eA flavour that eases the switch\u003c\/h3\u003e\u003cp\u003eThe mild hint of mint is the point here: it's meant to help kids get used to adult flavours gradually, rather than overwhelming them. Paired with the softness of vanilla, it gives a taste that's approachable for children who find standard toothpaste too sharp, which can make the daily brushing routine a little easier to establish.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXylitol\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Included in the formulation to assist in the prevention of tooth decay.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e It's a naturally derived sweetener that also lends the toothpaste a pleasant taste for children.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSpearmint \u0026amp; Vanilla\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Gives the toothpaste its mild vanilla-mint flavour.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The gentle hint of mint helps children get used to adult flavours without putting them off brushing.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBaobab Fruit Extract\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Forms part of the naturally derived formulation.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Sourced from organic farming, it reflects the brand's use of indigenous African ingredients.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply a small amount to the toothbrush.\u003c\/li\u003e\n\u003cli\u003eBrush teeth for 2 minutes and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eUse preferably after mealtimes, or at least twice a day.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003ePure Beginnings Vanilla Mint Kids Toothpaste\u003c\/strong\u003e is a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHave a child aged 3 years or older\u003c\/li\u003e\n\u003cli\u003ePrefer a fluoride-free toothpaste that is non-toxic if swallowed\u003c\/li\u003e\n\u003cli\u003eWant a milder flavour to help ease their child into more grown-up toothpastes\u003c\/li\u003e\n\u003cli\u003eLook for formulations that are largely from natural origin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e Brushing works best with caregiver help and supervision at this age. For concerns such as tooth pain, swelling, bleeding or suspected decay, please speak to your dentist or a healthcare professional.\u003c\/p\u003e","brand":"Pure Beginnings","offers":[{"title":"Default Title","offer_id":47282898993329,"sku":"PBG-VMKT","price":65.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/pure-beginnings-vanilla-mint-kids-toothpaste-75ml-1.jpg?v=1784528246"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/collections\/Pure_Beginnings_Brand_Logo.webp?v=1778855466","url":"https:\/\/pandylane.com\/collections\/pure-beginnings.oembed","provider":"Pandylane","version":"1.0","type":"link"}