{"title":"First Days Maternity","description":"\u003cp\u003eFirst Days Maternity keeps things simple for the practical stretch of pregnancy, birth and the weeks that follow. The range is built around everyday moments new mothers move through, from packing for the big day to settling into recovery and finding your feet with feeding. The pieces are meant to make those days feel a little easier, not more complicated.\u003c\/p\u003e\u003cp\u003eIt also works well as a gift for someone else. A First Days Maternity piece suits a friend counting down to their due date, or a new mother still in the thick of the early weeks. Browse the full First Days Maternity range at Pandylane.\u003c\/p\u003e","products":[{"product_id":"first-days-maternity-hydrating-belly-sheet-mask","title":"First Days Maternity Hydrating Belly Sheet Mask","description":"\u003cp\u003eThe First Days Maternity Hydrating Belly Sheet Mask is an XL sheet mask designed to sit over a growing bump, soothing and moisturising skin that's stretching and changing through pregnancy. Each sheet is cut generously at 67 x 29 cm to give proper coverage across the belly, and it's soaked with a hefty 70 ml of serum — more than you'd find in a whole bottle — so there's plenty left over to massage in afterwards.\u003c\/p\u003e\u003cp\u003eMade from 100% cotton and infused with lightweight, super-moisturising ingredients, it's suitable for all skin types, vegan friendly and not tested on animals. It's available as a single mask or as a set of 5 in a gift box, which makes it an easy choice if you're looking for a mum-to-be or baby shower gift. Think of it less as a chore and more as a few quiet minutes for yourself.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSodium Hyaluronate (Hyaluronic Acid)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Draws moisture into the skin to keep it feeling hydrated and comfortable.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e As a humectant, it holds water at the surface, which is welcome when skin feels tight and dry over a growing bump.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCeramide NP\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Helps support the skin's natural moisture barrier.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Ceramides are part of the skin's own barrier, so topping them up helps skin hold on to hydration.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eNourishing Plant Oils\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Argan, grape seed, avocado and olive oils, along with shea butter, soften and condition the skin.\u003cbr\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e These emollients help skin feel supple and cushioned rather than dry and stretched.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eRemove the Belly Sheet Mask from the packet and carefully unfold it.\u003c\/li\u003e\n\u003cli\u003ePlace the sheet over your pregnant belly and leave it in place for at least 15 minutes.\u003c\/li\u003e\n\u003cli\u003eOnce you remove it, gently massage the remaining serum into the skin.\u003c\/li\u003e\n\u003cli\u003eThere's excess serum in the packet too — this can be used anywhere on the body.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eIt can be used as often as you like.\u003c\/p\u003e\u003ch3\u003ePandylane Pro Tips\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWarm it if you'd rather skip the chill:\u003c\/strong\u003e The mask feels cold on the skin. If that's not the sensation you're after, submerge the unopened pouch in warm water for at least 30 seconds before using.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMake it a moment:\u003c\/strong\u003e You can wear the mask upright, but lying down turns it into a mini mum-to-be spa session — well worth the 15 minutes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKeep the leftover serum:\u003c\/strong\u003e Use the excess serum to massage your bump with your fingertips between masks, keeping skin hydrated day to day.\u003c\/p\u003e\u003ch3\u003eDisclaimer\u003c\/h3\u003e\u003cp\u003eThis is a cosmetic skincare product intended to moisturise and comfort the skin. If you have sensitive skin or any concerns during pregnancy, check the full ingredient list and speak to your healthcare professional.\u003c\/p\u003e","brand":"Imveliso","offers":[{"title":"Default Title","offer_id":47282128158897,"sku":"FDM-HBSM","price":199.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/first-days-maternity-hydrating-belly-sheet-mask-1.jpg?v=1789905359"},{"product_id":"first-days-maternity-perineal-cold-packs-6s","title":"First Days Maternity Perineal Cold Packs 6s","description":"\u003cp\u003eThe First Days Maternity Perineal Cold Packs are single-use instant cold packs shaped to sit comfortably in your underwear, designed to promote healing and to help reduce the pain, swelling and bruising of the perineal area following childbirth. This pack of 6 gives you a supply of cooling relief for those tender first days after a vaginal birth, whether at the hospital or once you're home.\u003c\/p\u003e\u003cp\u003eUnlike ice packs or DIY \"padsicles\", these packs activate instantly with a firm squeeze, so there's no freezer needed and no risk of freezer burn against sensitive skin. That makes them easy to keep in your maternity or hospital bag, ready to use the moment you need them. They're a drug-free form of pain relief, which means they don't interfere with breastfeeding or any other medication you may be taking — and because each pack is very absorbent, it can be worn on its own without a separate maternity pad or sanitary towel.\u003c\/p\u003e\u003ch3\u003eHow it works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant activation:\u003c\/strong\u003e Squeezing the pad ruptures an inner chamber, and a shake mixes the contents to create the cooling effect — no fridge or freezer required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle, controlled cooling:\u003c\/strong\u003e The comfortable cooling sensation lasts around 20 minutes, which is the recommended length of time for a single session of cooling therapy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrug-free relief:\u003c\/strong\u003e The cold works with your body to ease discomfort without any medication, so it won't interfere with breastfeeding or other medicines.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eFold the pack in half and squeeze firmly until you hear or feel the inner chamber \"pop\".\u003c\/li\u003e\n\u003cli\u003eShake well to mix the ingredients and activate the cooling effect.\u003c\/li\u003e\n\u003cli\u003ePlace the pack in your underwear, just as you would a regular maternity towel or pad.\u003c\/li\u003e\n\u003cli\u003eFor an even colder feel, spray or sprinkle a small amount of water onto the pack before shaking.\u003c\/li\u003e\n\u003cli\u003eWhile wearing it, adjust your position or rock gently forwards and backwards to remix the contents and refresh the cool.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eUse for around 20 minutes at a time.\u003c\/p\u003e\u003ch3\u003eBest for\u003c\/h3\u003e\u003cp\u003eThe First Days Maternity Perineal Cold Packs are a good option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant soothing, drug-free cooling for the perineum after a vaginal birth\u003c\/li\u003e\n\u003cli\u003eHave had stitches following birth and are looking for gentle comfort in that area\u003c\/li\u003e\n\u003cli\u003ePrefer the convenience of instant packs they can pack in a hospital bag without needing a freezer\u003c\/li\u003e\n\u003cli\u003eWould rather not layer a cold pack over a separate maternity pad\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGood to know\u003c\/h3\u003e\u003cp\u003eThese are a Class IIa medical device carrying the CE mark. Cooling therapy is recommended for only 20 minutes at a time. Cold packs support comfort and hygiene; they don't replace the care and advice of your midwife or healthcare provider, so do check in with them about your recovery and any concerns such as heavy bleeding, increasing pain or signs of infection.\u003c\/p\u003e","brand":"Imveliso","offers":[{"title":"Default Title","offer_id":47282128355505,"sku":"FDM-PCP","price":399.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/first-days-maternity-perineal-cold-packs-6s-1.jpg?v=1784537626"},{"product_id":"first-days-maternity-witch-hazel-pads-40s","title":"First Days Maternity Witch Hazel Pads 40s","description":"\u003cp\u003eThe \u003cstrong\u003eFirst Days Maternity Witch Hazel Pads (40s)\u003c\/strong\u003e are pre-soaked cotton pads designed to gently refresh and soothe delicate skin after childbirth or during pregnancy. Each round pad is soaked in a high-strength 60% witch hazel solution, giving you a simple, no-mess way to cool and cleanse the external intimate area during the early postpartum days and beyond. If you're packing a hospital bag or looking for everyday comfort through the changes pregnancy and recovery bring, these are an easy essential to have on hand.\u003c\/p\u003e\u003cp\u003eBecause they come 40 to a handy flip-top tub, there's no soaking, wringing or measuring — you simply take a pad when you need one. They're intended for external use to help with gentle postpartum cooling and daily intimate cleansing, offering a fresh, comfortable feeling at a time when even small comforts count.\u003c\/p\u003e\u003ch3\u003eThoughtfully made pads for sensitive skin\u003c\/h3\u003e\u003cp\u003eEach pad is 8 cm wide and made from 100% cotton in an extra-thick 120gsm material, so it feels soft against sensitive skin while still being durable enough to use as a compress or wipe. The 60% witch hazel solution is a high-strength formula, and the pads are developed, tested and made in the UK using ethically sourced, cruelty-free ingredients. The tub itself is made from at least 95% recycled materials, so the packaging is a little kinder too.\u003c\/p\u003e\u003ch3\u003eKey Ingredient\u003c\/h3\u003e\u003ctable\u003e\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWitch Hazel Water (Hamamelis Virginiana)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eWhat it does:\u003c\/strong\u003e Provides a naturally refreshing, cooling feel when applied to intact external skin.\u003cbr\u003e\u003cstrong\u003eWhy it's here:\u003c\/strong\u003e Present as a high-strength 60% solution, it's a long-used botanical for gentle cleansing and a fresh, soothed sensation during pregnancy and postpartum.\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eThese pads are versatile — here are the main ways to use them:\u003c\/p\u003e\u003cdetails\u003e\u003csummary\u003eFor postpartum freshness\u003c\/summary\u003e\u003cp\u003eLay one or more pads on top of your maternity pad for gentle cooling. Replace with each pad change. For an extra-cool sensation, store the pads in the fridge.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eFor intimate cleansing\u003c\/summary\u003e\u003cp\u003eUse a pad to gently cleanse the external area after using the toilet or bathing. Suitable for daily use.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eFor general comfort\u003c\/summary\u003e\u003cp\u003eUse as a compress or refresher wipe whenever you'd like to feel clean and comfortable.\u003c\/p\u003e\u003c\/details\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003eFirst Days Maternity Witch Hazel Pads\u003c\/strong\u003e are a great option for parents who:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWant a fuss-free way to cool and cleanse the external intimate area after birth\u003c\/li\u003e\n\u003cli\u003eAre putting together a hospital bag and want a pre-soaked, ready-to-use comfort item\u003c\/li\u003e\n\u003cli\u003ePrefer soft cotton pads over wipes for daily intimate freshening during pregnancy or recovery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePandylane Pro Tip:\u003c\/strong\u003e Keep the tub in the fridge from the day you pack your hospital bag — chilled pads give a noticeably cooler, more refreshing feel when laid over a maternity pad.\u003c\/p\u003e\u003ch3\u003ePlease note\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFor external use only, on intact skin.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the inner labia.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs, and do not use if you're allergic to any of the ingredients.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children and store in a cool, dry place.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThese pads are for cleansing and comfort and are not a treatment for wounds or infection. If you have any concerns about bleeding, pain, swelling or how your recovery is progressing, please speak to your maternity service or healthcare professional.\u003c\/p\u003e","brand":"Imveliso","offers":[{"title":"Default Title","offer_id":47282128847025,"sku":"FDM-WHP","price":349.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/first-days-maternity-witch-hazel-pads-40s-1.jpg?v=1784537620"},{"product_id":"first-days-maternity-disposable-postpartum-absorbent-underwear-7-pack","title":"First Days Maternity Disposable Postpartum Absorbent Underwear 7 Pack","description":"\u003cp\u003eThe \u003cstrong\u003eFirst Days Maternity Disposable Postpartum Absorbent Underwear\u003c\/strong\u003e are disposable, all-in-one pants made for the heavier bleeding after birth (lochia). Each pair has a highly absorbent core built in, so there's no maternity pad to position and no pad shifting or bunching. You simply pull them on, day or night. This pack holds 7 pairs, each individually wrapped, and comes in two sizes: S\/M and L\/XL.\u003c\/p\u003e\n\u003cp\u003eThey're designed for the stage when a standard maternity pad doesn't feel like enough, and the higher waistband makes them suitable after both vaginal births and C-sections.\u003c\/p\u003e\n\u003ch3\u003eLayer by layer\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic cotton top sheet:\u003c\/strong\u003e A soft, breathable layer against sensitive postpartum skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsorbent core:\u003c\/strong\u003e Elemental chlorine-free natural wood pulp with super absorbent polymers to lock in flow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof backing:\u003c\/strong\u003e Helps keep leaks off your clothes and bedding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStretch fit:\u003c\/strong\u003e A flexible pull-on shape that adapts as your body changes after birth, giving secure coverage without digging in.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFirst Days Maternity Absorbent Underwear\u003c\/strong\u003e is a great option for parents who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAre packing a hospital bag and want something simple for the first days after birth\u003c\/li\u003e\n\u003cli\u003eWould rather not juggle maternity pads and hospital panties\u003c\/li\u003e\n\u003cli\u003eHave had, or are planning, a C-section and want a higher waistband\u003c\/li\u003e\n\u003cli\u003eWant overnight protection for the heaviest days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePandylane Pro Tip:\u003c\/strong\u003e They're designed to be used with the First Days Maternity Perineal Cold Packs and Witch Hazel Pads, so packing all three together gives you a ready-made recovery kit for the hospital bag.\u003c\/p\u003e\n\u003ch3\u003ePlease note\u003c\/h3\u003e\n\u003cp\u003eThese are single-use, so dispose of them in a bin after use rather than flushing. Bleeding after birth usually eases over the first few weeks. Contact your midwife or doctor if it becomes heavier, you pass large clots, or you notice a fever or an unpleasant smell.\u003c\/p\u003e","brand":"Pandylane","offers":[{"title":"Default Title","offer_id":48007553417393,"sku":"FDM-DPU","price":399.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/files\/first-days-maternity-disposable-postpartum-absorbent-underwear-7-pack-1.webp?v=1792534921"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/9559\/4673\/collections\/First_Days_Maternity_Brand_Logo.webp?v=1778919590","url":"https:\/\/pandylane.com\/collections\/first-days-maternity.oembed","provider":"Pandylane","version":"1.0","type":"link"}